Ethical Manager

Introduction The purpose of this essay is to discuss whether an ethical manager is someone who identifies and effectively manages ethical dilemmas within an organization. To better understand the purpose of an ethical manager within an organization, the concept of ethics needs to de defined and understood. Ethics in organizations and businesses involves identifying what is right or wrong within an organization and then determining to do the right thing.Advertising We will write a custom essay sample on Ethical Manager specifically for you for only $16.05 $11/page Learn More The concept of business ethics has began to be a common practice in most organizations as many managers try to ensure that their employees are doing the right thing in the workplace. Organizational ethics are important to every organization as they provide the necessary foundation for business operations and systems. The modern concept of business ethics is based on individual and col lective judgement on what are proper business ethics when it comes to conducting business transactions and activities. Business ethics encompasses social factors, environmental factors such as technology, economy and political issues, sustainability, the effects of globalization on the company, the society and the well being of employees. The role of the ethical manager in an organization is to ensure that business ethics are observed within the organization especially during times of fundamental change such as economic downturns, mergers and acquisitions, bankruptcies or foreclosures. Such periods of fundamental change are usually marked with the questioning of the organization’s values and beliefs with some of these values being abandoned. There is usually no moral compass that can be used by organizational leaders and managers during such times to ensure that complex dilemmas that are right or wrong have been identified and dealt with. Attention to business ethics in the w orkplace ensures that managers and employees have been sensitized on how they should act ethically during times of crisis or confusion. The role of the ethical manager therefore becomes to manage ethics within an organization or business setting (Samson Daft, 2009). The Role of an Ethical Manager Most organizations and companies around the world do not recognise the need of having an office for an ethical manager as their job tasks are viewed to be similar to those of human resource managers. The role of ethical management is usually allocated to the human resource or personnel manager as they have the appropriate training and experience to manage ethical dilemmas within organizations. During times of fundamental change or ethical dilemmas, the human resource managers are also referred to as ethical managers. Companies that practice ethical management will determine the role of an ethical manager depending on the size of the organization as well as the part time or full time functi onality of the roles. Large organizations have the ability to make the role of an ethical manager to be permanent or long term in nature while small organizations lack the financial capacity to have a full time ethical manager (McNamara, 2010)Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The general role and responsibility of an ethical manager is to effectively resolve ethical dilemmas that are faced by an organization. The ethical manager is trained on how to recognize and identify ethical dilemmas within an organization and how to differentiate between what is right or wrong. There are various ethical dilemmas that are faced by an organization and examples of such dilemmas include excessive profits made by a company within one financial year, greed by corporate managers, exploitation of employees, manipulation of people’s feelings, coercion or inducement of employees by manager s within an organization, unnecessary waste of company resources, invasion of privacy, nepotism where the employment of family members and friends is favoured, favouritism when it comes to financial deals or affiliations, reckless use of authority and negligence, betrayal of trust to gain a business deal, the marginalization of certain groups within the workplace and conflict of interest. There are vary many ethical dilemmas that face organizations around the world and the above examples are but a few of these ethical dilemmas (Chapman, 2010). The responsibility of the ethical manager therefore becomes to handle such dilemmas effectively reducing any negative impact on the organization. The ethical manager is charged with the responsibility of ensuring that preferred behaviours have been achieved within the workplace. This is done by developing codes of ethics, policies and procedures that incorporate the ethical values of the organization that will be used in ensuring the desired b ehaviours have been incorporated within the organization. Apart from developing the code of ethics as well as the code of conduct, the ethical manager has the responsibility of ensuring that ethical dilemmas do not occur within the workplace (McNamara, 2010). The major purpose of any ethics program is to ensure that ethical dilemmas do not occur in the work place at all. Codes of ethics and codes of conduct ensure that ethical dilemmas do not occur as they sensitize employees on how they can minimize cases of unethical behaviour within the organization. The role of the ethical manager also involves the integration of ethical management into the management practices of the organization. This means that when developing ethical values for an organization, the ethical manager will have to incorporate the value statement during strategic planning activities as well as personnel policy development activities. Ethical managers are generally charged with the role of managing the ethical act ivities of an organization as it conducts its business operations.Advertising We will write a custom essay sample on Ethical Manager specifically for you for only $16.05 $11/page Learn More This will involve conducting ethical management activities such as formulating codes of ethics and conduct, identifying what is right or wrong within an organization and identifying the necessary behaviours that need to be achieved by employees to ensure there is successful ethical management within the organization (Gensse, 2006). Ethical Managers and Ethical Dilemmas in Organizations As stated earlier, various organizations face different types of ethical dilemmas during the course of their operations. Some of these dilemmas as stated earlier in the essay include nepotism and favouritism in the work place, dishonesty, negligence on the part of managers or people in positions of authority, invasion of privacy, marginalization of specific groups, coercion or induceme nt and the manipulation of employees do perform duties that are unethical. The ethical manager receives training on how they can be able to identify and resolve such dilemmas effectively to reduce any negative impacts on the organization (Renz Herman, 2010). Large companies and organizations have begun to invest in ethical management to ensure that their corporate images have been promoted and kept clean. The increasing rate of globalization has increased the risk of some of these organizations acting against government regulations and their own codes of ethics. As more companies seek to increase their profits and company portfolios, business ethics at times takes a back seat as companies increase their profit earning activities. Most managers rarely consider business ethics when they are presented with an opportunity to make excessive profits in way that is deemed to be unethical. For example a manager might sacrifice some employees to make a profit or they might betray confidenti al secrets of the business to gain a competitive edge over their rivals. The dilemma for an ethical manager in such a situation arises when they are faced with the task of identifying whether such behaviour is right or wrong (Renz Herman, 2010). While ethical management describes the role of a manager as that of identifying and resolving ethical dilemmas in an effective and efficient way, such activities become difficult when the financial survival of the business is dependent on unethical behaviour. The role of the ethical manager in such a situation becomes difficult as the future survival of the organization is tied to how many unethical activities the organization is involved in. Organizations might have well developed structures and functions that support business ethics but external factors such as economic situations, political issues and technological innovations influence these structures and functions forcing managers to engage in unethical practices to ensure for the sur vival of the business in such environments (Garsten Hernes, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ethical management therefore becomes a difficult activity to perform in such circumstances and the role of the ethical manager becomes difficult when it comes to identifying the right and wrong ethical practices of an organization. Managers of large organizations are charged with the duty of viewing ethical management activities as important because they provide approaches that can be used in dealing with dilemmas so as to reduce ethical complexities within the organization and reduce ay damage to the organization’s corporate image (Garsten Hernes, 2009). Business Examples of Ethical Management A well known example of a company that engaged in unethical behaviour and misconduct was Enron. The managers at Enron engaged in fraudulent activities and unethical behaviour in the pursuit of higher profits and revenues. Enron promoted a culture of competitiveness to its employees which saw it achieving considerable success and recognition from business analyst. The company was howev er experience negative earnings during this time which forced the chief executives at Enron to be unethical to their shareholders and investors by lying about the financial performance of the company. The managers developed questionable accounting methods and engaged in deceptive partnerships that were meant to maintain the investment grade status of the company (Sims, 2003). The executives were convinced that they were doing nothing wrong by arguing that their underhand dealings were for the good of the company which was evidenced by their conflicts of interests with business ethics, their various limited partnerships with organizations such as Blockbuster and the hiding of debt from the company’s balance sheet (Sims, 2003). While many business analysts viewed what the Enron executives did to be wrong, the question of ethics emerged when they performed premature bookings of the company’s earnings to save the image of the company which was that of success and competiti on. The managers and employees of Enron were used to being the best in the industry and having business dealings that failed would be a poor image for the company. The managers therefore resulted to making early book earnings to show that the company was making successful deals. Such a culture eroded the ethical behaviour of the organization (Sims, 2003). The case of Enron is a perfect example of unethical behaviour and ethical dilemmas that face managers and organizations in general. For an ethical manager working in Enron during that period, the ethical dilemma in such a situation would be whether to inform the shareholders and investors of the underhand dealings of the managers or to keep quiet and pretend all was well in the company. While many might argue that the best alternative would have been to disclose the ethical malpractices of the company, the task of the ethical manager would have become difficult when faced with the Enron executives and managers who were determined t o keep the financial state of the company quiet. Conclusion The essay has assessed the aspect of whether an ethical manager is someone who can identify and effectively manage an ethical dilemma. While many organizational theorists might agree with this statement, the different aspects and issues of organizations might muddy this view given the changing business environment that continues to pose major threats on the operations of a business. The role of an ethical manager becomes difficult under certain circumstances especially where senior executives and managers participate in unethical behavior, making it difficult or next to impossible for the ethics manager to perform ethical management. It therefore falls on company regulations and carefully formulated codes of ethics to ensure that the ethical manager can be able to restore proper business conduct in the organization. References Chapman, A. (2010). Ethical leadership, decision-making and organizations. Retrieved from: https:/ /www.businessballs.com/leadership/corporate-responsibility-and-ethics/ Garsten, C., Hernes, T. (2009). Ethical dilemmas in management. New York: Taylor and Francis. Gensse, C. (2006). Ethical management: efficient management, time to change  paradigm. New York: Lulu Inc. McNamara, C. (2010). Complete guide to ethics management: an ethics toolkit for  manager. Retrieved from: https://managementhelp.org/businessethics/ethics-guide.htm Renz, D., Herman, R.D. (2010). The jossey-bass handbook for nonprofit leadership  and management. San Francisco: John Wiley and Sons. Samson, D. Daft, R. (2009). Fundamentals of Management, 3rd edition. Australia: Cengage Learning. Sims, R.R. (2003). Ethics and corporate social responsibility: why giants fall. Westport, Cincinnati: Greenwood Publishing Group. This essay on Ethical Manager was written and submitted by user N1k0las to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Life A Corpse Brought Them essays

The Life A Corpse Brought Them essays According to Charlotte Perkins Gilman, Death is the essential condition of life, not an evil. Gabriel Garcia Marquez discusses how death can inevitably bring life in this short story. In his other works, Marquez is known for writing about extraordinary events that provoke the readers imagination. This is no less true in The Handsomest Drowned Man in the World. When a ragged corpse washes up on shore, the nature of a small Latin village is changed forever. The authors use of symbolism through the transformation of the cadaver and Estebans size contribute to his characteristic style of magical realism. Garcia Mrquez's relentless insistence on his measureless appetite for lifeor rather Life, a word and a concept that he invokes with Zorba-like self-infatuation, he constantly juxtaposes with its nemesis, Death (Valiunas). What many may see as a grim reality and the distinct end to ones being, Marquez actually portrays death as the bringer of hope and rebirth to others and their surroundings. While many would ordinarily overlook this man that smelled of the sea and was covered with a crust of mud and scales (Marques 247), the people of this fishermans village took him in. His original state was such a disgrace that the women proceeded to ...remove the underwater stones entangled in his hair, and they scraped the crust off with tools used for scaling fish (Marquez 248). Now that he was clean they could view him in all his magnificence. Although the women of the village knew Esteban was from somewhere far away just by his physical differences, the commonality of a corpse washing up on shore brought to them a sense of nostalgia. Their perceived relationship between the dead man, whom they called Esteban and their own husbands, moves them to give him special care and a splendid b ...

International Business Theories. Outward Foreign Direct Investment Essay

International Business Theories. Outward Foreign Direct Investment from China - Essay Example Introduction It is said that no country is an island. The fact behind this saying is made evident in several theories including economic theories. For instance it is out of this realization that several countries and regions of this world are forming organizations and unions that seek to bridge the borders that hinder the easy flow of investment from one country to the other; allowing that investors of other nations have free access to do business and trade in other countries. A number of such organizations and associations of the world that foster free movement of investment for economic purposes can be mentioned. Some of these include the Gulf Countries Cooperation, Middle East and North African Organization, European Union and Economic Community of West African States. The freedom for other foreigners and foreign businesses to do business and invest in other countries bring to fore the discussion on foreign investment. Foreign investment comes in different forms, depending on what is involved in the investment. The differences in investment packages has over the years resulted in economic terms such as foreign indirect investment, outward foreign direct investment and inward foreign direct investment. Today, economic scholars seem more comfortable, discussing the phenomenon of flow of investment from one country to another as just foreign direct investment. ... To this end, Graham and Spaulding (2005) explain that â€Å"the definition has been broadened to include the acquisition of a lasting management interest in a company or enterprise outside the investing firm’s home country.† There is no denying the fact that China and India remain some of the world’s largest attracters of foreign direct investment; specifically outward foreign direct investment. This paper is therefore dedicated to researching into the general trend associated with foreign direct investment from those two countries in relation to how international business theories adequately explain the reasons for outwards foreign direct investment in those two countries. Overview of outward Foreign Direct Investment from China By definition, China is one of the most celebrated countries that enjoy â€Å"a type of investment that involves the injection of foreign funds into an enterprise that operates in a different country of origin from the investor† ( Economic Watch, 2011). Simply put, China enjoys massive foreign direct investment. Without saying the least, recent survey conducted by the United Nations has proved that investors rank China as the world’s first most important destinations for foreign direct investment over the 2010 to 2012 period (Asia Briefing, 2011). The implication of this top spot is that China enjoys and benefits from outward foreign direct investment like no other nation in the world. Indeed the success of China as the top ranked dates far back as Shaukat and Wei (2005) notes that â€Å"China is by far the largest recipient, and in 2004 surpassed the USA as host destination. It has consequently

The movie essay Example | Topics and Well Written Essays - 500 words

The movie - Essay Example It is important to note and mention that the all the political parties, the Republicans and the Democrats are never willing to cross the aisle or compromise their tough political stance at the expense of national issues and good. A practical instance of this situation as captioned in the movies shows a Republican member of the houses heckling down President Obama. At the very minimum, he ought to have shown respect and reverence to the head of state, but the fact that he heckles shows the level of intolerance, tough stance and hate along political party lines. The movie also explains the enmity or difficult to agree or compromise to the fact that the elected politicians gather in rallies to vent out hatred towards to their opponents of other different parties. Thus, the movie represents the level of intolerance by the public due to political party loyalty. It is thus safe to assert and mention that it is the political parties which got use â€Å"here.† Specifically, it is the Republican Party and the Democratic Party which got the political landscape and environment to be that heated and divisive. It is the political parties that are also able and capable of getting the country out of the acrimonious state of affairs. Borrowing an example from the past, where political parties would have their members live in Washington to a state where they were friends and developed working relationship. In the seventies and eighties, all the congress members regardless of their political parties lived in Washington for a long period of time to the extent where they tore down their political acrimony and tough stance (Iyengar and Hahn, 19). As a remedy, the movie alludes that the political parties ought to tone down their loyalty of political parties and compromise on issues of relevance and national importance. The media and internet by extension has also helped to fuel the political divide

Current Environmental Laws In The Philippines

Current Environmental Laws In The Philippines Our environmental laws are very important to us. It is very important beacause we all know that some are still depending to our natural environment for a living like those who are belong to a community located to mountaneous areas and also for us living in a rural areas or urban areas. By the implementation of these environmental laws, we are all gaining informations and knowledges about the proper protection of our environment. For me, the summarization of all the current environmental laws and policies are mainly composed of the proper ulitization and management of all the aspects of our natural environment. Below are some of the most important environmental laws of our country. The Philippine Environmental Policy Governs the general policies on the pursuits of a better quality of life for the present and future generations and mandates undertaking the environmental impact assessments for all projects, which may significantly affect the environment. (P.D 1151) Defines the objectives and the strategies for the various aspects of environmental management, such as air and water quality management, natural source development, land management, and waste management. It launches a comprehensive national program of environmental protection and management, with reference to policies and standards of noise, air quality, classification of water and waste management. (P.D 1152) The Philippine environmental policy is really very important because it promotes the protection of our natural resources and our natural environments. We all know that our country is very famous around the world by having the most wonderful and aesthetic natural resources thats why we really need to preserve this resources in order to sustain that title and also for us to be still benifited with these natural and environmental resources. The Forestry Reform Code P. D. 389 (P.D. 705) Codifies, updates and raises forestry laws in the country. It emphasizes the sustainable utilization of forest resources. The law which concerns about our forest are very important to sustain our flora and fauna which are living in our forest and also to help sustain those endangered species. The banning of illegal cutting of trees is very important because when trees are all gone, it can cause soil erosion and can harm us by causing great flood just like what happened this past few years. Illegal logging can also contributes in the loss of our ecosystem which can cause distress not only for those flora and fauna but also to us.It also governs the preseravation and otimimum productivity of fishery resources through conservation and protection. Water Code of the Philippines (P.D. 1067) Adopts adequate measures to conserve and regulate the use of water in commercial, industrial and residentail areas. It also provides other policy guidelines in water quality and management of water resources. This protects our water system especially for those who depends their business in the water. They imposed this law to govern those who are being unaware to the posibilities of damaging our water resources through improper disposal of garbages and ineffecient use of waters. Other laws under the environmental laws are Pollution Control Law, Sanitation Code, Control of Pesticides, Local Government Code of 1991, Toxic Substances and Hazardous and Nuclear Wastes Control Act, The Fisheries Code of the Philippines and The Solid Waste Management Act of 2001. These environmental laws are really needed in order for us to protect our natural environment through good management of these resources and these laws is a eye opener for us to see the posible effects of the improper usage of our natural resources. Through good governance, we will be able to help each others to protect and sustain our natural environment for the next generation to come. We need to comply to these laws in order for us to have the limits in which we can use these resources and be able to preserve and protect such very imporatnat element of our life, the natural resources and our natural environment. Source of the three environmental laws that I discussed: http://bio427.blogspot.com/2010/10/environmental-laws-of-philippines.html How Hospitality and Tourism Management is affected by the current environmental laws? The Hospitality and Tourism Management is affected by the current environmental laws in a very positive ways. It is very beneficial for them because they will be able to know the guidelines in protecting our environment which this Hospitality and Tourism Management is very dependent. We all know that under Hospitality and Tourism Management is the tourism industry which really relying on our environment with their businesses. For they are the most dependent to our natural environment, they must be the one who needs to protect it and also to sustain it. Another positive effect of these environmental laws to Hospitality and Tourism Management is that tourism industry will be boost knowing that they have the ability to protect, sustain and improve our natural environment which can help to promote our country. The tourism industry is really obliged to protect our environment to sustain the tourists that they have and they will have. When the tourist see that they are helping our governme nt in managing our environment, they will be glad to still go back to our country not only for a good service nor good employees but merely by the fact that our environment is still in good conditions and still improving which this guests and tourists are visiting for and which they can also enjoy. When we look to the other side which this tourism industry is not complying and not implementing these environmental laws, it will greatly contributes in damaging our environment and might causes negative impacts not only to our natural environment but also to the species of animals, plants, fishes and also to us humans. All other industry must be in accordance to our environmental laws because they are interrelated to each other. For example, a mining industry which disposes their toxic wastes directy to the sea or ocean can affect the businesses which are relying on the sea or located beside the shoreline because this toxic wastes can cause deseases and can cause damages on the corals, fishes and other living organism in the sea. They are co-related to each other thats why they need to act as one for them to show also that they respect each others. The Hospitality and Tourism Management which is the mother of all indutries specifically the tourism industry must know the proper usage of our environment and the proper management of our natural resources because we all know that this industry is the most income generating to our country and it produces works for our local employees and we all know that a lot of employees are all depending to this industry. If we will not be able to protect and sustain this natural environment, a lot also of negetaive effects will come out and one of the most dangerous effect is that when our environment is greatly damaged, a lot of workers will be dismiss to their work and what will now happen to them? Unemployment rate level will increase and a lot of local people will experienced poverty. As a tourism student, we are very much thankful because we are able to know the positive and negative impacts of the misgovernance of our environment. We are also able to know the environmental laws which our g overnment has imposed and it is very important for us because at young age, we are in the capacity of opening our minds in protecting and in helping in sustaining our environment which in the near future, we will be also be dependent on it. We should act as one and we need to focus in protecting the natural environments that we have. 3.) How Hospitality and Tourism Management (HTM) businesses can help improve the current environmental laws? Hospitalty and Tourism Management businesses can really help to improve and sustain the current environmental laws of our country by basically complying to these laws. By showing that they are implementing and they are abiding to these environmental laws, they are greatly contributing in promoting the need to act in the way that is legally pursuits. These businesses are the ones who much need to follow these laws because they are more benefited. We all know that the tourism industry is depending to our natural environment. And if we are not able to protect our environment, the tourism industry will really fluctuate. And as you can see, some whos under the tourism industry are not complying to our environmental laws and greatly causing damages to our environment. For example, some resort owners are not following the rules and regulations of our environmental laws just like the proper measurement of the establishment, the proper disposal of their garbages and many more. These careless actions are greatly causing damages, and if these actions are continuosly happening, for sure our environment will be highly damage. Our environmental laws are really important for us to help preserve the natural resources and the natural environment that we have. As you can obeserved, laws makes us more be practically be knowldegeable about the dos and donts regarding to the implementation and usage of our natural environment. The businesses which are under the tourism industy must know the proper environmental management, waste management, land management, and natural source development in order for them to help in improving our environmental laws as well as our natural environments. They are really can promote in preserving and sustaining our environment which is the environmental laws is protecting. Another example of improving the environmental laws by the hostipitality and tourism manangement businesses is that if a specific establishment which are under this industry are very competitive to others, they are much more well appreciated and much more advantageous knowing that they have all the necessary papers like permits and other legal documents that they need to accomplish which our goverment are imposing and their guests will be more knowledgeable about helping in protecting our environment by simply knowing the proper disposal of their own garbages. Environmental laws are providing the necessary information that a single business must know and the ordinances that they need to comply with. Basically, if all the businesses are do have a great information and they are all aware to these environmental laws, we are greatly a means of instrument in helping in preserving our natural environments. As we all know, the tourism industry which is under the Hostpitality and Tourism Management is the fastest income generating out of all the industries that we have and our tourism industry are really helping in uplifting our economy. These tourism businesses are also generating jobs and employment to a lot of workers. By means of protecting our environment, they are also helping in sustaining these businesses which is really important to our country. The proper utilization of these natural environment and natural resources,will not only benefits ourselvelves but also we are also ganing respects from others. As a tourism student and in the near future my future work will be also depending on the natural environment that we have, I need also to contributes my effort in helping to promote the good usage of our environment by merely knowing the implemented laws regarding in protecting our natural resources and our environments just like the very simple way, throwing my garbages on proper and also by merely helping and joining to tree planting activities of our school, our barangay and also of our municipality. At young age, we need to be knowledgeable to what we need to do and what we need to act in order for us to know the implications of being aware to the current situation of our environment.

The Power of Images Essay -- Exploratory Essays Research Papers

Analytical Essay – The Power of Images I believe that pictures are able to capture a single moment, highlighting the important meaning behind every action presented. According to Mitchell Stephens’ â€Å"By Means of the Visible: A Picture’s Worth,† images possess â€Å"great power - religious, tribal, romantic, pedagogic† (479). Similarly, in Kenneth Brower’s â€Å"Photography in the Age of Falsification,† a picture of earthrise is described as having â€Å"poetic power, evoking sentiment† (564). When looking at pictures, whether in my photo album or a Life magazine, I discover that emotions are stirred by those pictures that hold the greatest number of feelings, from anguish to happiness, thus making them the most memorable. Through my analysis of my most compelling photographs and the essays of Stephens and Brower, I have concluded that each picture evokes a feeling inside of me, whether it is a photograph of a kiss, a family in the mist of the Depression, or my gran dfather. As I look up at my wall, I see the poster of the infamous â€Å"War’s End Kiss;† a picture of a sailor and a nurse kissing in the middle of Times Square at the end of World War Two. The feelings of joy, passion, and relief are evident as they engage in the passionate kiss. Looking at the photograph and analyzing their actions, I am able to feel the celebration of love and life. Love is so strongly expressed as the sailor wraps his arm around her and dips her as they kiss. The celebration of life is the most poignant emotion of the picture. Because the picture is set directly in the middle of Times Square, it holds the definition of America in one of our most profound cities. As other men of honor and passers-by walk by, it is clear from the expressions of their f... ...oment of life. When a moment is captured, it defines the meaning of the purpose of the events. Every picture, whether it is a passionate kiss, a poverty-stricken family during the Depression era, or the look of sorrow on my grandfather’s face, ignites its own sentiment. Although, according to Stephens, â€Å"These images, are intended to take the place of words† (476), I believe that the feelings that pictures evoke are, without a doubt, more intense than words. Works Cited Brower, Kenneth. â€Å"Photography in the Age of Falsification.† The Presence of Others. 3rd ed. Ed. Andrea A. Lunsford and John J. Ruszkiewicz. New York: Bedford/St. Martin’s, 2000. 554-573. Stephens, Mitchell. â€Å"By Means of the Visible: A Picture’s Worth.† The Presence of Others. 3rd ed. Ed. Andrea A. Lunsford and John J. Ruszkiewicz. New York: Bedford/St. Martin’s, 2000. 473-486.

A Comparative Study of Journalistic Ethics

1. Introduction In the past, people used to rely heavily on the traditional mainstream media when obtaining information. As a result, the newspaper world boomed and developed extensively during the 70s . With rapid development of Internet journalism by the end of the twentieth century , visual convergence of media has become more pronounced . Hence, the printed newspaper industry diminished sharply with only 14circulations left in 2011 .Such a scenario could be explained further by Hall’s estimation that people living in the developed world incline to get news from the Internet rather than buying hard copies in the twenty-first century . A continuous expansion on network journalism would gradually out-bid the mainstream printed newspaper industry as online attainment of information has become increasingly predominant . Yet, persistent erosion in circulation on Print was foreseeable. Take the Washington Post Company as an example, with growing online competition, 7. % of profit fell was reported in its printed newspaper division last year. For each dollar added to online revenue, the WaPo lost five dollars on print. Shrinkage of the print sector revealed the importance of a diversified structure in the purpose of offsetting the tremendous lost in print and meeting the ever-changing market demand . A similar logic also works within the local media press. In response to the keen competition, Next Media Limited keeps diversifying its business by introducing the Apple Action News (our targeted media channel) chiefly to absorb the new generation.According to the statistical data from the Hong Kong Audit Bureau of Circulations Ltd. , the founding of the Apple Action News has raised company’s profit by 4. 8% from 2006 to 2008. To take a more in-depth analysis about this scenario, the following paragraphs would focus on explaining how the proliferation of technologies influences the print newspaper in term of new production process and reporters' professio nalism. 2. Methodology The objective of this research was to investigate the Journalistic Ethics between Apple Daily and Apple Action News.The study is based on an A1 printed newspaper namely â€Å" †and its animated version called â€Å" † dated 22nd April,2011. As the whole study is only based on the 2 media texts, the issue of how Journalistic Professionalism has changed with the Internet might not be thoroughly reflected; therefore, some relevant reading materials were located from the internet, printed books and online journals to make the research more comprehensive. The findings mainly divided into 2 sections whereas each section could be partition into 2 parts.As for the analysis, the first part demonstrated a discussion with the major differences between Apple Daily and Apple Action News in the process of news production; followed by the part on the major differences between the new media and traditional news in terms of journalistic ethic and professional s tandards. It is found that the professional standard of the targeted texts are more or less the same, there are only slight variations in some criteria. In the discussion section, emphasis is put on the pros and cons of the new news media and the future development of news media respectively.The positive and negative influences of news media would be discussed in a macroscopic manner. With thrives in technological development, new news media has brought a remarkable breakthrough to the development of journalism. It is expected that gradual and piecemeal changes will be coming up in purpose of extending market share. 3. Analysis 3. 1 Process of News Production Generally speaking, the production of news operates through multiple tasks of meaning-making. News gathering is the initial stage of the news fabrication process.It is followed by a series of procedures like putting information into message, graphic editing, as well as publishing. With reference to both the A1 newspaper headlin ed â€Å" † from Apple Daily and â€Å" † from Apple Action News dated 22nd April,2011 , the issue of how the process of news production has changed with the Internet will be discussed further. Figure 2 The traditional news process 3. 1. 1 News Gathering Gatekeeping Journalism primarily looked at gatekeepers as selectors or human information filters.Shoemaker defined gatekeeping as â€Å"the process by which billions of messages that are available in the world were being cut down and transforming into hundreds of messages that reach a given person on a given day† . Nevertheless, gatekeeping occurs at all levels of the media structure. It ranges from reporter’s decision on sources selection to editor’s decision on which story to be covered or printed; media outlet owners or even advertisers are sometimes involved in process of decision making. The production of printed newspaper involves fewer gatekeepers when compared with the production of media ted news.At the very beginning, journalist of both the printed section and the animated department would go through similar procedures. Soon after the release of â€Å"warning letter† by OMD, journalists would gather comments from different parties concerned such as Miss Mak Yin Ting, the Chairperson of the Hong Kong Journalists Association (HKJA) and the Legislative councilors Emily Lau Wai-Hing were both interviewed. While the journalist was preparing the draft, the graphic designer would enrich the story by choosing relevant photos. In our case, it is the picture with Dr. Raymond Ch'ien Kuo Fung and Sir Chung Kong Chow.As time went on, the draft has already gone through major procedures involving different gatekeepers, i. e. the journalists and the graphic designers etc. As for animated news version, it is noted that there will be a few more gatekeepers. Animators, script writers and dubbing artists would work in accordance with different occasions. In our case, the script writers would write the script and handover to the dubbing artists to voice over the story. Then, the animator would be responsible for the video formatting. He /She made use of different multimedia special effects to edit the news in order to make news more interesting and attractive.For instance, past MTR advertisements was inserted as background or analog sound was used to report the MTRC poster. Agenda-setting McCombs and Shaw (1972) have explored the Agenda-setting effect that the news media, by display of news, determine what people think about. Through the day-by-day selection of news stories and decisions about how to interpret these stories, newsmakers provide us about what are the important issues of the day . From the above examples, the following paragraphs will focus on how the Agenda-setting affecting our perspective. On 22nd April,2011, with reference to the suggested click through rate ( , â€Å" † which is a C1 news was placed at the top of the agenda. Howe ver, â€Å" † was placed at the A1 on the Apple Daily printed version. Obviously, there is a complete different Agenda-setting between the two. The animated news tends to select entertainment news whereas political news was selected in the printed version. For most media organizations, especially those market-oriented, newsmakers would consider what their readers can accept or have interest to know about when selecting and interpreting the news . Back to our topic, difference in target readers of the online news and printed news indeed matters.The newsmaker understands that the seriousness of the issue in A1, the direct relation to one’s daily life are concerns of the newspaper reader, that is why the newsmakers select the â€Å" † in the A1. On the contrary, the readers of animated news may be fond of more relaxed, juicy, entertaining news while surfing the net during leisure time. The situation can be revealed from table of top ten highest click rate ( ) in April , majority of the news listed is sensational such as â€Å" ! † ranked first with about 443466 clicks, â€Å"! †came fifth with 297366 clicks and â€Å" ranked the eighth with 286133 clicks. It can be seen that Internet users tend to read exciting and spicy news. That is why entertainment news about Suen Xing drug abuse was placed on top of the on-line news agenda to attract more on-line readers. In short, with reference to different target readers, newsmakers will have a different Agenda-setting. Notwithstanding, the sense of Agenda-setting will directly affect readers’ cognition of â€Å"newsworthy items†. 3. 1. 2News writing Framing Framing allows journalists to emphasize some aspects they want and downplay other aspects by selection, elaboration and exclusion .To determine whether new technology would shed a light in process of framing; the following will demonstrate an assessment with respect to five criteria, 1) language implication, 2) inter viewee’s identity, 3) interviewee’s quote, 4) tone of presentation and 5) headline implication. 1. Language implication In terms of language implication, it is obvious that both the printed version and the animated version have attempted to use subjective phrases and negative wordings. It may be explained by journalists’ strong intention to devalue as well as to shape a negative image on MTRC.Yet, there are many ways to tell the same story. A single word can change meaning a lot. An extract from the animated version reads â€Å" , †, the choice of biased words functioned to gain attention whereas Printed News of plain languages or mild wordings presented the same message as â€Å"OMD , †. In short, new technology implies a stronger meanings or higher levels of subjectivity with regard to langue use. 2. Interviewee identities Concerning the interviewee’s identities, both the targeted media texts selected mainly negative comments or opinions f rom different parties concerned.None of the comments extracted was Pro-MTRC. It is believed that journalists tend to seek one’s assent in dissatisfying with the immoral behaviours of the MTRC; journalists made good use of the interviewees’ testimonial through upholding the authoritative comments in motivating their readers. For example, the targeted texts have selected the criticisms likeâ€Å" † and â€Å" (MTRC) ! † from Miss Mak Yin-ting, the Chairperson of HKJA, who is convincing to public and eligible to typify the journalists as a whole.It is found that animated news seemed to present the more negative image towards MTRC than that of the printed newspaper. It may be explained by time limits in online news; the journalists downplayed some aspects by selection, elaboration and exclusion in order to show the readers the key points and let readers grasp the main ideas within a short period of time . Hence, it is considered to be natural that the animate d version did not show any interviews on behalf of government or MTRC. However, printed newspaper did incorporate more extensive comments providing readers a thoughtful understanding towards the reporting issue.The newspaper journalists could have begun the story on the front page and carrying over to one or more inside pages which involves readers† jumping pages†. 3. Interviewee quotes As for interviewee quote, similar logic is also practiced. The slight difference is noted by more quotations are shown in newspaper. As both journalists were upholding a strong negative message that parties concerned were totally disappointed with what MTRC did. Hence, they mainly quoted interviewees’ negative comment. These quotations functioned to solidify the message about MTRC’s immoral act.Apart from the journalist comments and remarks from the Chairperson of HKJA and media veteran Mr. Ng Chi-sum, journalist in newspaper also quoted interviewee’s negative comment on government as well. For example â€Å" , †¦Ã¢â‚¬  from Miss Mak Yin-ting. The journalists attempted to emphasize the irresponsibility of the government, which did not report in the animated news. 4. Tone of presentation For the tone of presentation, newspaper mainly criticizes the MTRC through plain languages whereas the animated news mainly presented the news verbally with the voice over. The story was reported like story-telling.Reporter’s judgment was obviously shown in the animated news. The tone used, thereby, of critic may belong to stronger reporters’ feelings and emotions. The sentences â€Å"?! , ,! † from the Script of Apple Action News revealed more identification with the reporter’s stance than that of the printed ones. 5. Headline implication â€Å" †and â€Å" † both acted on a negative implication on the MTRC. Negative words â€Å" † was used in both headlines to describing MTRC’s misbehaviors, journ alists tends to framed their readers’ mind by fostering the message that â€Å"MTRC was conscienceless†. Typically, â€Å" framed with a large font size in the printed newspaper functioned to catch reader attention. This matched with Orson Welles saying â€Å"If the headline is big enough, it makes the news big enough. † In regard to the subheading of the printed newspaper copy, â€Å" †, â€Å" † and â€Å" † further upheld the above idea and at the same time showed MTRC’s disrespectful towards Journalism. In short, to a small extent, new technology has shed a light in process of framing. Notwithstanding, with reference to the targeted media texts, the language implication and the tone of presentation made certain effects on shaping one’s perception. . 1. 3News editing Editing includes suggestions for sentence structure, word usage, and vocabulary. Examples are given of editing for objectivity, handling wire copy, proofreadin g, developing stories, and compiling. Other aspects of news editing skills include polishing headlines, typography, makeup, and news judgment . The editing of the news between traditional and online media is different. First of all, animated news has a higher flexibility. Editor needs to decide the typesetting of different news in newspaper by personal experience because previous sales volume cannot show which type of news is reader wanted.It is difficult to immediately respond to the market demand. In contrast, through the click-through rate of different animated news in the website, editor can predict what type of news, presumably entertainment news, is audience’s favourite. It is found that â€Å" † placed in A1 ranked the third namely â€Å" † in the suggested animated news’ agenda, while â€Å" † was placed at the top. Hence, new technology allows quicker and direct responses in regard to audience’s taste. In terms of news coverage, e ditor can make news more interesting and attractive by advancement of technology.Traditional media can take advantage of multimedia technology to add special effect when reporting the news. In the newspaper, it mainly depends on words with a few photos to depict the image of MTRC in the news. However, animated news are of video format, which allow editor to add lots of special effects, such as inserting MTR advertisements as background while playing the process of interview and analog sound to report the MTRC poster which was spoofed. As a result, advanced technology allows editor to make use of different multimedia special effects to edit the news in order to make news more interesting and attractive.Yet, newspaper was far more comprehensive than animated news. Because of the consideration of play time, file size, the maximum duration of animated news is around 2 minutes. Therefore shorter, simplified news with more visualized elements is generated on-line. As for the printed newsp aper, a more comprehensive reporting is allowed. Thus, advancement of technology may risk oversimplifying the news content. In brief, there is no doubt advanced technology can help editor to typeset the sequence of news to satisfy demand of market.It can make news become more interesting and attractive for audience to watch. However, it may have certain bad effects on the comprehensiveness of news as the play time limits the range of news content. Concerning the above section, there are some differences between the two targeted media texts. Though they share similar meaning making procedures, more gatekeeper and different agenda setting, more framing as well as more editing are found in the animated news. 3. 2The major differences between the new media and traditional news in terms of ethical/professional standardsWhile the proliferation of technologies gives rise to the growth of animated news and online TV news, there is growing concern about its impact on journalists’ prof essionalism. The following paragraphs would demonstrate a discussion on the degree of changes with respect to 5 criteria: 1) Truth, 2) Accuracy, 3) objectivity, 4) Balance, and 5) Fairness. It is discovered that 2 out of 5 criteria for evaluating Journalists’ professionalism listed above have certain degree of changes. They are the accuracy and the fairness. The other criteria are remained more or less the same. 3. 2. Similarities on Journalists’ Professionalism after Introducing Online Platform First, there is little or even no change to the truthfulness of news while news media presentation is changed from print to online media. Similar truthfulness of news issue is found in both print newspaper and online video of Apple Daily . Kovack and Rosenstiel regard truthfulness as the foundation of the sense of security that grows form awareness and as the essence of news . In this sense, journalists are asked to report what someone has said and base on what they have seen, which can be recorded and checked .Both the animated version and the Printed version have reported the issue about the release of warning letter from OMD highlighting that the letters concerned the right to cancel or reschedule any media insertion when there is any negative reporting in the newspaper publication. Apparently, it is known that both versions are based on the information gathered from OMD and they were being verified accordingly. Therefore, different presentations of news issues do not affect the truthfulness of news. Second, there is no significant difference between the online and print news articles in term of the degree of objectivity.Both the news articles of Apple Daily, either in print and as video, are presented with great subjectivity. Frost has defined objectivity as the following statement -â€Å"it means that the journalists should not let his or her subjective feelings or views intrude into a report†. In other words, one should stands aloof from any decision-making, being neutral and taking neither side . It is found that both online and print versions demonstrated a subjective reporting. Reporters of online and print versions subjectively considered MTR as shameless, revealed by headlines â€Å" on print and â€Å"! † on video. The only difference between them is that the former was written with standard Chinese while the latter was expressed in oral Cantonese. Furthermore, in the print newspaper, the reporters described the letters from OMD as â€Å" † in quotation marks and criticized the Hong Kong Government using sentences like â€Å" , , †. For the online video, there is sentence of â€Å" like?! † by the voice-over. The editors subjectively decided what the response of MTR Company was.These show that the reporters has subjectively included their opinions into the news report and tried to make decision for the readers. In general, the subjective opinions of the reporters on print and online pl atform occupied a similar proportion of the whole content. Although the way of presentation has been changed, it does not affect the degree of objectivity of journalists towards the news events. Third, introducing news article in video version does not change the extent of balance which originally exists in print newspaper.In case of producing animated news and print newspaper for Apple Daily, reporters were still incapable of balancing the opinions from two sides. How balance to the facts and audiences’ understanding can only be shown to some extent by including both sides of opinions towards the disputes equally in the news articles . For example, while reviewing the same news articles on print newspaper and online video of Apple Daily dated 22nd April 2011, nearly half of the articles were occupied by the negative opinions towards MTR from professionals.The print news articles mainly included the negative opinions from â€Å" †, supported by â€Å" † and seni or government official. For online video, there are negative opinions from professionals including â€Å" †, â€Å" † and â€Å" †. None of the opinion on both the print and online platform showed positive views towards this news issue. However, it is surprised to see that there was no criticism on the Hong Kong Government, who acts as the shareholder of MTR Company, in the animated news of Apple Daily.Yet, with the fact that video has limited time to include criticism towards the Hong Kong Government when comparing with the relatively unlimited space of a printed publication. 3. 2. 2 Differences on Journalists’ Professionalism after Introducing Online Platform As we have mentioned before, only the accuracy and the fairness in journalists’ professionalism offer changes after the presentation of news articles change from print to online . The accuracy of news article is greatly promoted to a higher level by the technologies. Frost considers accuracy as an important component of information-gathering.Readers expect that the information they are being fed is properly sourced. Therefore, the journalists must do all he can to minimize mistakes, distortions and untruthfulness . Increasing accuracy can be shown in the news video â€Å" †. All the opinions from the professionals are quoted with their names, titles and even photos. The opinions are recorded from the interviews and delivered in the online video as conversations. The possibility for making mistakes or misinterpreting their views can be lowered since information is directly uploaded or included in the news articles in video format.For print newspaper, when compared with online video of the same news article, it shows a lower level of accuracy. Just like the online video, the print news articles has included the names and titles of some professionals – â€Å" † and â€Å" †. However, photos are not provided. Opinions from interviewees are expre ssed in written words, which have been put to a process of translation by the reporters. It is difficult for the reader to verify the content of the opinions if they have not listened to the actual conversations.Although the readers have expected that the information is properly sourced and accurate, there is still higher possibility of selecting or omitting some of the content by the reporters in the print news article. Moreover, speech of an anonymous government official and the spokesperson of Hong Kong Government as shareholder of MTR are given in this print news article. The reporters have not included their names and titles when they are writing the news articles. Therefore, when comparing the overall performance of animated news and print newspaper on accuracy, the animated news has relatively done better than the print one.Besides, a sharp decrease in fairness is found in new media presentations. â€Å"Fairness is the idea that the journalist gives all sides of the argument a fair hearing† . That means the reporters for new media have not given chances to both parties of the conflicts to explain or defend themselves. A sense of fair play can be seen in the same print news article of Apple Daily dated 22nd April 2011. On one hand, the reporters have included the negative opinions against MTR Company and the Hong Kong Government as the shareholder of MTR.On the another hand, the print news articles also contained the declaration from MTR’s Public Relations Department, stating that their company does not aim to cancel all the advertisements booked in the publication after there are accidents concerning MTR and they always respect the freedom of press. Also, the reporters allowed the spokesperson of Hong Kong Government to defend themselves by saying that the letter has not be mentioned in the Board of Directors of MTR, even the senior government official – â€Å" † has not read it.The regular meeting for the Board of Directors of MTR is about the discussion of future planning but not daily operations of MTR. Lastly, the reporters have also called the editor of Ming Bao â€Å" † to explain more on the cause of this issue. On the contrary, the animated news only contains the criticisms against MTR Company. They do not give any opportunity for the accused party to defend and response to those negative judgments. It may be explained by the limited capacity available in the animated news. In this sense, additional information or counter-argument are omitted in order to save capacity for main content.However, this would lead to an unfair situation to one side of party. To sum up, the journalists’ professionalism generally remains more or less the same after new media presentation is introduced, such as online TV news and animated news. Although some of the components of professional standards do have variations with the new media presentation – increased accuracy and decreased fairness, the re is not much change in the overall performance of journalists when executing their professionalism in news production process. 4. Discussion and Suggestions 4. Pros and Cons of the emergence of the news media In the media corporations’ point of view under market-driven journalism, single-copy sale of newspaper only count for a small proportion of revenue, which mainly relies on advertising. Commercials are more willing to advertise on Internet nowadays . While advertisers assess the effect of various existing medium, print media becomes less competitive when comparing to online media. The emergence of online media could be an alternative way to attract more advertising revenue. In this contemporary era, society emphasizes â€Å"multimedia and digitalization†.The younger generations rely more on imageries than words, hence, has a higher acceptance in pictures. Inevitably, 3D animations that the new media introduced can help audiences in understanding the whole sequenc e of events, especially when it comes to sudden accidents or injuries. Animations can describe and visualize the whole process of incidents; let audiences become the witnesses. The news can be more clearly reported by reproducing the pictures which are impossible to be filmed . That's why modern audiences would also find animated news reporting more entertaining.The emergence of new news media is indivisible with the development of technology. Internet allows audiences to obtain the latest news instantly and ubiquitously. According to Jason Seiken, editor of washingtonpost. com at the time, â€Å"we put it up immediately. Any time there was any sort of update that went up immediately† . Reporters would update the latest news on web as soon as possible right after the incident happened. As well, as a characteristic of Internet, new news media has a high mobility that audiences can read the news anywhere and anytime, as long as they can access o Internet. Moreover, as suggested by Seikan , there is a capacity of online media for interactivity. Media corporations make use of the interactivity of Internet enabling a two-way communication. Audiences can express their own point of view about particular news on web. Apart from the news reporting context written by reporters, audiences can also read from other perspectives. News media becomes a sharing platform among audiences. Animated news media no wonder can attract more modern audiences, however, some may doubt the trustworthiness of the designed imageries .Animators produce realistic imagined videos merely based on a few descriptive sentences which they did not witness. First impression is the strongest. Some audiences may take those animations for granted which is unfair to the victims. This would severely violate journalistic professionalism and cause ethical issues. In this way, animated news has to deal with some obscene topics, for instance, violence and pornography. Since animated news includes image s and sounds, everyone, as well for teens and kids, can easily access to it on Internet; its influences should not be neglected.Besides, different reporters and animators may have different imaginations upon the same reporting. During the process of animation making, more or less would involve in subjective determinations and willingness. To make videos more entertaining, for example, animated news would sedulously sketch the faces of offenders more ugly and fierce. These kinds of manipulation would make the reporting imbalance and lack objectivity. Above and beyond, the emergence of visualization creates a high burden for journalists.Media corporations as to minimize costs, they require reporters to know various skills; therefore, reporters nowadays are â€Å"backpackers†. One has to record videos, take photos and jog notes at the same time. After that, he/she has to type the reporting and post it on web immediately. Reporters are no longer writers who use a pen to write, in stead, story tellers who also use audio and visual to express . 4. 2 The future development of news media Less than a decade ago, the rapid growth in technology has surpassed the earlier world in which information propagation was only limited to press newspaper, radio and television .Nowadays, diverse channels are used to publish news and information. Hence, traditional newspapers facing keen competition may be outbid by the emergence of new news platform. First and foremost, it is important to note that readers no longer want to stay passive in attaining information. As a matter of fact, printed news is a one way delivery; it is less likely for the readers to take part in the news production. However, taking the advantage of quick information transmission, online news stimulates the two-way communication.Readers can submit information or news stories to the press in assisting the news making. In this way, readers could actively participate in journalism by giving extensive feedback s to the media outlets . Secondly, animated news with innovative ideas may become the mainstream of the journalism. The emergence of Apple Action-news is a good proof. It has provoked a cut-throat competition in the press market and brought about considerable changes. Other newspaper corporations have attempted to increase their competitiveness by gradually extending their business online.For instance, Oriental Daily, the direct competitor of Apple Daily, has shortly developed on. cc to absorb the new generation customers as a way to compete with Apple Daily. The reality shows a continuous multimedia trend is existed in the journalism. In the future, because of successful of Apple Action-news or on. cc, numerous of printed newspaper’ companies may be tended to establish online news especially animated news to increase the number of readers. In addition, emphasis on fast pace delivery would the future trend . Even the news delivery now is quicker than past.But the journalism i s not halt in this moment. They will try to solve the technical problem of technology especially the diversity problem of news to accelerate the speed of publishing. This implies that more technology will be employed in news publication to lessen all sorts of locational constraints. To sum up, as the emergence of animated news has provoked a cut-throat competition in the press market and brought about considerable changes. Heavy reliance on technology seems to be a foreseeable trend in the near future. 5. ConclusionIn considering the impact of new technology on the journalistic industry, the news production process and journalistic professionalism would be the key aspects for our investigation. The introduction of new media has brought about changes in every stages of news production. Although animated news are still undergoing similar procedures, more gatekeepers such as animators, script writers and dubbing artists are involved in the new media presentation like video format. Gate keepers create a new Agenda-setting for the online news which targets the leisure-oriented readers.Entertainment news, instead of political one, is put at the top of the agenda for the sake of readership. With reference to the framing process in news writing stage, verbal words with stronger meanings are found in the online media text. Generally greater proportion of negative comments is shown in the animated news in relation to the interviewees’ identities and quotes. It may be explained by the limited time available for a comprehensive content. Moreover, the online media text expresses a stronger tone and emotions from the reporters with voice-over which may be seen as an attempt to invite more identification.Headline for online version are consistent with that in the printed news. Yet, both headlines have acted on a negative implication on the related party – MTRC. In the age of technology advancement, new limitations are imposed in the journalistic industry, which is the limited capacity of animated news. Content are packed within a very short period of time. Particular parts of the news event might be amplified to stress its importance while more perplexities are excluded. The new media affects the framing process to a certain extent, possibly leading to a higher level of subjectivity of reporters.The journalists may intentionally or unintentionally include more personal opinions or biases in the news articles and exert a greater effect on shaping one’s perception through framing with the new media presentation. This situation may become more difficult under the age of technological advancement. For news editing process, the new media has extended the flexibility of journalism to significant level. Click-through rate are used to help with the prediction of audiences’ favourite, giving a quicker response than ever before.Editors make use of different multimedia special effects to generate more interesting and attractive news. Ho wever, the risk of oversimplifying the news content by the new media remains in doubt. From the above, new media actually contribute to the remarkable change in the news production process. New media presentation has also drawn an impact onto the journalists’ ethical standard. Our research shows that some components of the journalists’ professionalism vary to a certain extent under the new media. The accuracy of the targeted media text is raised to a higher level by advanced technology.This is because interviews can be directly delivered in the animated news as conversation, avoiding the misinterpretation by the journalists. As for fairness, a sharp decrease is found in the new media presentation. Limited capacity available in the animated news is the main factor for it. Counter-argument are omitted in order to save capacity for the main content, however, resulting in being unfair to one side of the party. Under our examination, the truthfulness of animated news remain s the same as the printed one since both online and printed versions are relying on the same source of information.Also, we note that the degree of objectivity and balance in new media is kept at a similar level as that of the printed newspaper with respect to the proportion occupied by the opinions of either side of the parties. Basically, the journalists are able to keep their overall performance of professional standard to a similar level with new media presentation. The advantages and disadvantages of new media in regard to the journalism is also a hot topic in discussion. The emergence of online media could be an alternative way to attract more advertising revenue.Also, animation of online news can help audiences in understanding the whole sequence of events by reproducing the pictures which are impossible to be filmed. High mobility of new news media enables the audiences to read the news anywhere and anytime, as long as they can access to Internet. More importantly, interacti vity is embodied in the online platform so that sharing is possible among audiences. On one hand, new media offers us a lot of convenience. On the other hand, the trustworthiness of the designed imageries is still in doubt.The journalists are questioned for not witnessing the reality for their video making. It may result in the severely violation of journalistic professionalism and causing ethical issues. Easy access to the obscene topics like violence and pornography and loose regulation on internet are also a main concern for journalistic ethic. Furthermore, video making is all about subjective determinations and willingness. Exaggerating sketches in animated news would make the reporting imbalance and lack objectivity. Lastly, the emergence of visualization creates a high burden for journalists.Despite the worries, a continuous multimedia trend is anticipated in the journalistic industry. Readers no longer want to stay passive in attaining information. The two-way communication v ia internet will enable the readers to actively participate in journalism by leaving feedbacks to the media outlets. Also, animated news with innovative ideas may become the mainstream of the journalism. Increasing attempt in expanding the business of corporations online will be seen in the near future. Besides, more emphasis will be put on the fast pace delivery by then.The technician for the journalistic industry will eliminate the technical problem of technology, especially the diversity problem of news, with their best abilities. 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